Prima — Packaging
Role:
Art Director (2019–2023)
Designed all primary and secondary packing for the brand across 3 main product categories: Supplements, Bodycare, and Skincare. Sold online and at retailers like Sephora, Nordstrom, Erewhon, and Whole Foods.
Projects:
Wellness Supplements
Therapeutic Bodycare
Clinical Skincare
Softgel jars & cartons for The Daily, No Worries, and Sleep Tight
Powder stick packs & cartons for Instant Zen, Brain Fuel, and Rest Easy
Chew wrappers & pouch for Chill Out; Refill pouch for The Daily
Sample dieline — No Worries
Primary & secondary packaging for R+R Cream, Skin Therapy, Beyond Body Oil
Primary & secondary packaging for R+R Stick and refill cartridge
Carton variants for Bath Gems
Sample dieline — Recover Bath Gem
Primary & secondary packaging for Enlightenment Serum, The Afterglow, and Night Magic
Sample dieline — Night Magic
