Prima — Photo Direction

Role:
Art Director (2019–2023)
Determined the overall creative and visual strategy for the brand. Concepted, planned, and art directed all photoshoots.

Photoshoots:
Chews Launch
Holiday 2022
Holiday 2021
Summer Lifestyle
Fall Lifestyle
Home Lifestyle

Chill Out Product Launch

Shot by Pine and Palm
Styled by Shelby Kay
Produced by OUI Productions

Chill-Out_Dinner-Party_02_Cropped_EDIT.jpg
Chill-Out_Dinner-Party_04_Close-Up_V1.jpg
Chill-Out_Dinner-Party_05_Close-Up_V2.jpg
Chill-Out_Unwrapping_Motion.gif
Chill-Out_Kitchen_04.jpg
Chill-Out_Kitchen_05_EDIT.jpg
Chill-Out-Launch_Headshots_Aylya_Motion.gif
Chill-Out_Kitchen_06_Counter_V1.jpg
Chill-Out_Living-Room_02.jpg
Chill-Out_Living-Room_04.jpg
Chill-Out-Launch_Headshots_Stella_Motion.gif
Chill-Out_Bathroom_01_Cropped 1.jpg
Chill-Out_Bathroom_03.jpg
Chill-Out_Office_01.jpg
Chill-Out_Supplement-Collection_Cropped.jpg
Chill-Out-Launch_Sky-Hands_04.jpg
Chill-Out-Launch_Sky-Hands_05.jpg
Chill-Out-Launch_Sky_03.jpg
Chill-Out-Launch_Hero_02.jpg

Holiday 2022 Campaign

Shot by Pine and Palm
Styled by Shelby Kay
Produced by OUI Productions

Bundle_Night-Renewal-Duo_0007.jpg
Flatlay_Gift-Box_0013.jpg
Bundle_Ultimate-Spa-Trio_0015.jpg
Prima_Gift-Boxes_0016_EXT.jpg
Table_Sober-Dinner-Party_0001_V1.jpg
Flatlay_Gift_No-Worries_0012.jpg
Hero_Beyond-Body-Oil_0044_V2.jpg
Flatlay_Gift_The-Daily_0017.jpg
Bundle_Reset-Recover_0007.jpg
Bundle_Day-Night-Duo_0016.jpg
Table_Stocking-Stuffers_0028_V1.jpg
Bundle_Soak-Soften_0015.jpg
Flatay_Gift_Sleep-Tight_0009.jpg
Bundle_Tension-Tamer_0003.jpg
Hero_RR-Cream_0031.jpg

Holiday 2021 Campaign

Styled by Shelby Kay
Produced by OUI Productions

hol-2021_gift-guide_skincare_V2.jpg
hol-2021_hero_supplements_01_V2.jpg
hol-2021_hero_bodycare_01_V2.jpg
hol-2021_gift-guide_sleep-deprived_V2.jpg
hol-2021_hero_supplements_02_V2.jpg
hol-2021_hero_supplements_03_BF_V2.jpg
hol-2021_hero_supplements_04_IZ_V1_V2.jpg
hol-2021_hero_supplements_05_RE_V2.jpg
hol-2021_gift-guide_stocking-stuffers_V2.jpg
hol-2021_hero_bodycare_02_V2.jpg
hol-2021_hero_gifting_02_V2.jpg
hol-2021_hero_gifting_01_V2.jpg

Summer Lifestyle Campaign

Shot by Elena Mudd
Produced by OUI Productions

Ranch_Bodycare_Beyond-Body-Oil_Andy.jpg
Ranch_Bodycare_Beyond-Body-Oil_Edie_01.jpg
Ranch_Bodycare_Beyond-Body-Oil_Product_01_V1.jpg
Ranch_Bodycare_Beyond-Body-Oil_Product_02.jpg
Ranch_Bodycare_RR-Cream_Marty_02.jpg
Ranch_Bodycare_Skin-Therapy_Andy_02.jpg
Ranch_Bodycare_Skin-Therapy_Edie.jpg
Ranch_Lifestyle_Duo.jpg
Ranch_Lifestyle_Trio_02.jpg
Ranch_Skincare_Afterglow_Edie.jpg
Ranch_Skincare_Enlightenment-Serum_Andy.jpg
Ranch_Skincare_Afterglow_Marty.jpg
Ranch_Supplements_Collection_Andy.jpg
Ranch_Supplements_The-Daily_Sleep-Tight_Marty.jpg
Ranch_Supplements_The-Daily_Andy.jpg
Ranch_Supplements_Collection.jpg

Fall Lifestyle Campaign

Shot by Landon McMahon
Produced by OUI Productions

SHOT_01_PRIMA_002_Milan_Outdoors.jpg
SHOT_01_PRIMA_134_Milan_Drink.jpg
SHOT_03_PRIMA_086_Enlightenment-Serum.jpg
SHOT_05_PRIMA_065_Night-Magic.jpg
SHOT_06_PRIMA_018_Duo_Sheet.jpg
SHOT_06_PRIMA_085_Duo_Sheet.jpg
SHOT_08_PRIMA_085_Elizabeth_Flowers.jpg
SHOT_10_PRIMA_012_The-Daily.jpg
SHOT_10_PRIMA_026_The-Daily.jpg
SHOT_12_PRIMA_041_Milan_Outdoors.jpg
SHOT_13_PRIMA_011_Night-Magic.jpg
SHOT_13_PRIMA_024_Night-Magic.jpg
SHOT_14_PRIMA_043_Elizabeth_Outdoors.jpg
SHOT_15_PRIMA_011_RR-Cream.jpg
SHOT_18_PRIMA_011_Afterglow.jpg
SHOT_20_PRIMA_020_Instant-Zen.jpg
SHOT_21_PRIMA_002_Instant-Zen.jpg
SHOT_23_PRIMA_028_RR-Cream.jpg
SHOT_24_PRIMA_094_Duo_Outdoors.jpg
SHOT_25_PRIMA_021_Milan_Tree.jpg

Home Lifestyle Campaign

Styled by Shelby Kay
Produced by OUI Productions

Bodycare_RR-Cream_01.jpg
Bodycare_Body-Trio_01.jpg
Bodycare_Bath-Gem-Rest-Easy_02.jpg
Bodycare_Bath-Gem_01 1.jpg
Skincare_Skin-Trio_02.jpg
Supplements_Powders_Brain-Fuel_02_New.jpg
Supplements_Powders_Collection_01_New 1.jpg
Supplements_Powders_Rest-Easy_01_New.jpg
Supplements_Powders_Brain-Fuel_04_New.jpg
Supplements_Softgels_No-Worries_01.jpg
Supplements_Powders_Instant-Zen_02.jpg
Supplements_Softgels_Sleep-Tight_03 1.jpg

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